Scope of project
Lensa.com commissioned me to create an illustration series for their upcoming website. This included 4 full screen illustrations in the hero part and some additional smaller illustrated elements in different parts of the site.
They wanted their site to stand out from the competition and create something more friendly and unique then most of the more rigid and corporate looking job sites.
I held a workshop with the design and marketing team of the company where we discovered and defined the main message, style and story they wanted to go with.
I created 3 different moodboards based on 3 different concepts chosen from the workshop. The client decided to go with the symbolic 'maze' concept and a minimalistic, geometric, playful yet professional looking style.