I designed the packaging for Cupid, a brand producing insemination cups, with the goal of balancing minimalism and playfulness in a way that would resonate with the target audience. The client requested a solution that was cost-effective to produce, easy to print on recycled paper, and visually striking despite its simplicity.

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My approach focused on creating a clean, minimalistic design language that conveyed trust and clarity, while incorporating subtle playful elements to make the product approachable and less clinical. I explored typographic treatments, color palettes, and layout variations that would stand out on shelves while still feeling modern and discreet. The final design achieved an accessible, eco-conscious aesthetic that was not only practical for production but also aligned with the brand’s mission of offering a sensitive, user-friendly product.